True-rooms.com, a community of people who travel frequently for business and leisure, required a website for members to share information about their hotel experiences – away from the influence of the marketing and promotional messages that are usually found on other travel review sites. This is a custom-designed website designed and developed according to detailed feature and performance specifications. There are many developers who can build basic business websites – so long as this can be accomplished with WordPress, Drupal, Joomla or one of the other popular open source platforms. However, not many of these “developers” also have the experience and expertise to custom code to the kind of complex and specific feature and performance requirements that were demanded by this client.