Raise awareness
Create a sense of urgency
Provoke an emotional response
Demonstrate your ability to address your cause
Inspire visitors to help
Accept donations
Give visitors a reason to return for more information
A page that is prominent and easy to find from everywhere on the website
Calls to contribute throughout the website
A very brief but compelling “Why”
Suggested donation amounts ($25, $50, $100, etc.)
A breakout of how the money is being spent – programs, admin, fundraising, etc.
Ranking badges from Guidestar and Charity Navigator