Reduce shopping cart abandonment
Shopping cart abandonment is one of the big problems of internet commerce, Experts estimate that close to 70% of carts are abandoned before checkout; and, probably far higher for the average small to mid-size business. Some of the factors that influence shopping cart abandonment are specific to the user and unrelated to the performance of the website. But, many are. And, in addition to making the shopping experience as smooth, easy and friendly as possible, it is also paramount that every e-commerce website include elements that make shoppers feel sufficiently safe and secure to complete the purchase.
Contact information on each page
Links to your social media profiles
Links to product reviews on sites such as Yelp and/or Google
Easily visible payment options.
Payment security and product warranty information
Evidence of an SSL Certificate
“Good guy” endorsements the BBB. chambers of commerce, etc.