Is the content well written and optimized for the words that users are likely to use when searching for you and/or the services you provide?
Is there a clear path from the home page to important/frequently used information?
Are there prominent calls to action that induce visitors to engage with you and your information?
Do you have an easy to find and easy to use donation page?
Does your website have strong images, testimonials and other content to give users a good sense of your mission and activities?
Are you listed on all the relevant local search directories?