Your non-profit website is a crucial anchor for all your organization’s fundraising and marketing activities whether you’re reaching out to people via print, email, social media or texting. And you already know that a very substantial portion of your donations happen in December. So, how much attention are you paying to how donors experience your mission and impact when giving to you online?
Here are a few ideas on how to take advantage of online giving this holiday season, and make the most of your website for Giving Tuesday and year-end fundraising. While some website projects can seem like insurmountable undertakings, these tips should get you to a better place for end-of-the-year appeals without too much time or trouble.